8A - Solving the Problem

The solution to the opportunity discussed in post 7A is to improve the fan experience by cutting concession prices and creating an in-stadium app that gives up-to-date notifications on lines at concessions or bathrooms, giveaways or drawings, and in-game timeout activities. By doing this, it has the potential to shift the fan culture in the Tampa Bay Area similar to how the Tampa Bay Lightning did 6 years ago. By bringing in fans every game, ticket revenues will rise as well as in-game concession sales as consumers will buy more at a lower price given the already high markup to begin with. This can start a whole domino effect as players in the NFL could want to play in the great city of Tampa if they have devout fans and continue their trend towards success that has already begun. Cutting concession prices has already proven to work in the Atlanta Falcons stadium. An in-stadium app allows fans to stay up to date on stadium facilities and lines and can bring entertainment and rewards to fans using the app. Both of these would make games more appealing to attend which would lead to an increase in revenue for the team and decline in the prevalence of the television deals that dominate the industry.