Domain Expert- Finding a domain expert for the business activity I am trying to do is nearly impossible to get in contact with. Jason Licht is the general manager of the Buccaneers which is what I would like to do. Despite trying to make contact with him, he was unavailable. Having the opportunity to speak with him would be amazing and very helpful for me down the line.
Market Expert- The market expert is a woman who works for the Tampa Bay Buccaneers in their marketing department. She attended FSU as a business administration student whose goal was to work for the Buccaneers. My mother worked with this woman in the past when she worked at her old company. Last year, I interviewed her for my sports management class and she gave me a tour of the Buccaneers facility. She introduced me to different people in the organization and told me how to go about applying to be an intern.
Industry Supplier- The industry supplier I talked to was a distributor for Coca-Cola who sells all of the Coke beverages to Raymond James Stadium. He was an industrial systems engineer out of college and worked his way up in the company to work with the Buccaneers organization. He was also a previous associate of my mother when she worked at her company located across from the stadium. He discussed his job title and the roles he has to fulfill to get their products throughout Raymond James Stadium. This is a valuable connection because if I can;t work for the Bucs, maybe one day I can work with the Bucs for another company.
Reflection: This experience makes me more confident in participating in future networking events as I am more comfortable talking with professionals. This experience was much easier than previous experiences because I wasn't as nervous talking to them.
Friday, March 27, 2020
19A - Idea Napkin No. 2
You: I am a second year business management major from outside of Tampa, FL. I have grown up a die-hard Buccaneers fan always looking to improve the team and the organization. My goal is to work for the Tampa Bay Buccaneers which will give me a platform to possibly implement these ideas. I could see this playing a part in my life using my ability think analytically and solve problems if I were to be hired by the organization. I have an in-depth knowledge of the team and how sports business works which will help me get the experience necessary to land a job.
What are you offering to customers? What I am offering to customers is an experience that will motivate them to buy a ticket to the game rather than watching it at home. This will allow fans to be able to go to the game for a fair price and enjoy their time in the stadium for a fair price as well. The app would improve the experience within the stadium keeping fans engaged and allowing them the most time possible to enjoy the game.
Who are you offering it to? The target audience for this was originally the casual Bucs fan in the Greater Tampa Bay Area who enjoys going to the games, but does not have the financial means to make a habit out of going. After receiving feedback, I believe this can be transferable to the entire NFL. This would appeal to fans individually or with families as they can have much more fun in their team's stadium without breaking the bank.
Why do they care? Fans will care about this because it will save them money and time. Fans will be able to attend a game and have food drink from the concessions and not feel bad about themselves financially. The app will reduce wait times within the stadium and improve the experience during the game breaks.
What are your core competencies? I would say my passion is what sets me apart from everyone else because no one wants to see the Buccaneers succeed on and off the field more than me. Working for the Buccaneers would not be a job for me and I would do everything in my power to make sure this or anything else would get done for the betterment of the team and organization.
I do believe that many of these elements work hand in hand when it comes to achieving my goal because my competencies allow me to other something to customer that is very valuable. Being able to define the target consumer base and offering them something valuable is an important component of business so I really do believe these elements tie into each other.
Feedback: The main feedback I received on my first idea napkin was my passion was evident and that this idea can be applied to other teams in the NFL and other sports even. I incorporated both into the idea napkin above.
What are you offering to customers? What I am offering to customers is an experience that will motivate them to buy a ticket to the game rather than watching it at home. This will allow fans to be able to go to the game for a fair price and enjoy their time in the stadium for a fair price as well. The app would improve the experience within the stadium keeping fans engaged and allowing them the most time possible to enjoy the game.
Who are you offering it to? The target audience for this was originally the casual Bucs fan in the Greater Tampa Bay Area who enjoys going to the games, but does not have the financial means to make a habit out of going. After receiving feedback, I believe this can be transferable to the entire NFL. This would appeal to fans individually or with families as they can have much more fun in their team's stadium without breaking the bank.
Why do they care? Fans will care about this because it will save them money and time. Fans will be able to attend a game and have food drink from the concessions and not feel bad about themselves financially. The app will reduce wait times within the stadium and improve the experience during the game breaks.
What are your core competencies? I would say my passion is what sets me apart from everyone else because no one wants to see the Buccaneers succeed on and off the field more than me. Working for the Buccaneers would not be a job for me and I would do everything in my power to make sure this or anything else would get done for the betterment of the team and organization.
I do believe that many of these elements work hand in hand when it comes to achieving my goal because my competencies allow me to other something to customer that is very valuable. Being able to define the target consumer base and offering them something valuable is an important component of business so I really do believe these elements tie into each other.
Feedback: The main feedback I received on my first idea napkin was my passion was evident and that this idea can be applied to other teams in the NFL and other sports even. I incorporated both into the idea napkin above.
Thursday, March 19, 2020
17A - Elevator Pitch No. 2
https://youtu.be/0AKpR_s7CNE
Nothing really changed in my elevator pitch despite the news of the Buccaneers signing Tom Brady which altered my stance on selling more tickets.
Nothing really changed in my elevator pitch despite the news of the Buccaneers signing Tom Brady which altered my stance on selling more tickets.
18A - Create a Customer Avatar
Creating a Customer avatar for my target audience is relatively because many people are Buccaneers fans and there is such a broad blanket that customers can fall under. I will be describing an ideal consumer, but this is not a picture of all of my typical customers. My customer is a working professional living in the Tampa Bay Area in his mid-30s with an adequate amount of disposable income. He is a sports fan who enjoys hanging out with his friends who are also Bucs fans. He is someone who drives a nice sedan as his first car he buys once he drives the car his parents gave him for graduation into the ground. He has a serious girlfriend, but is not yet married so kids will be on the way in the coming years. He hopes he has two children, a boy and a girl, so he can take his son to the games and have a little girl to bring joy into his life. He enjoys action movies and shows, but is always willing to try something new. He loves attending Buccaneers, Rays, and Lightning games to support his local teams. He was born and raised in Tampa and has been a lifelong fan of all 3 Tampa teams. He loves tailgating with his best friends and their girlfriends along with his own before every Buccaneers game he can attend. Despite the team's lack of success, he is unfazed as a fan as he watches every game, either on his TV, at a bar, or going to the games. He is not an overly-obnoxious fan, but he is not afraid to express opinions to the refs at the games or complain about the piss-poor management of the team in recent years. He is family-oriented and organized. He gets all his work and at-home duties done in ample time to catch as many sports games as possible. He is not a big reader, but when he does he reads economic, self-wellness, and military books. He is not particularly loyal to a singular political party, but he is well-informed going into every election so he always votes for the candidate he feels is the best for the country and the people. Despite his age, he still likes to believe he is in college and enjoys going out and the social scene in Tampa. He is relatively tech-savvy, but is not a genius by any means.
Friday, March 13, 2020
16A - What's Your Secret Sauce?
1 - I think 5 ways in which I have truly unique human capital include my ability to work with others of all backgrounds cohesively, to set an attainable goal and let nothing get in my way of stopping it, to quickly learn any skill set or job required of me, to retain key information for use at a later time, and my passion for my work and the pride in which I take to be the best version of myself.
2 - The first interviewee was my mother. My mother always sees the best in me and discusses my ability to work well with others and passion for sports.
The second interviewee was my father. He discusses my intelligence and problem-solving ability.
The third interviewee was my brother. He discusses my decision-making ability and ability to work well in a team.
The 4th interviewee was my one of my best friends and roommates. He discusses my work ethic and leadership ability.
The 5th interviewee was also one of my best friends and roommates. He discusses my ability to learn and grow in whatever I do
3 - I think the biggest difference in how I see myself versus those who I am closest see me is those who I'm closest with see me in a better light than I see myself. I do think the interviewees are correct because they know me as well as anybody and have seen me interact on a daily basis. I would not change anything from part 1 because I believe all of those to be true as well and there is a lot of overlap between what I said and what they said.
https://soundcloud.com/andrew-kraemer-200971579/sets/ent-16a
2 - The first interviewee was my mother. My mother always sees the best in me and discusses my ability to work well with others and passion for sports.
The second interviewee was my father. He discusses my intelligence and problem-solving ability.
The third interviewee was my brother. He discusses my decision-making ability and ability to work well in a team.
The 4th interviewee was my one of my best friends and roommates. He discusses my work ethic and leadership ability.
The 5th interviewee was also one of my best friends and roommates. He discusses my ability to learn and grow in whatever I do
3 - I think the biggest difference in how I see myself versus those who I am closest see me is those who I'm closest with see me in a better light than I see myself. I do think the interviewees are correct because they know me as well as anybody and have seen me interact on a daily basis. I would not change anything from part 1 because I believe all of those to be true as well and there is a lot of overlap between what I said and what they said.
https://soundcloud.com/andrew-kraemer-200971579/sets/ent-16a
Thursday, March 12, 2020
15A - Figuring Out Buyer Behavior No. 2
In post 12A, I focused on the beginning of the buying behavior process through information search and need awareness. In this post, I will be focusing on the back half of that process through discussing alternative evaluation, buying behavior, and post-purchase evaluation. I will interview three different people in my target segment in order to shed some light on the back half of the buying behavior process.
The first individual I interviewed was a UF student from the Tampa Bay Area who has been a lifelong Buccaneers fan. When asked about alternative evaluation, he said the only two options to chose from for him when it comes to watching the Bucs game is going to the game or watching it at home. He typically buys his tickets online when he can find a good enough deal. His post-purchase evaluation of his decisions typically revolves around the result of the game and how much fun he had while he was there. He said lower ticket prices and a better fan experience would make his decisions much easier in the future.
The next interviewee was a Buccaneers fan who lives in downtown Tampa. When asked about her alternative evaluation, she said she prefers watching the games at a bar over going to a game because the drinks are cheaper and the games are not worth the price for her. When she does buy tickets, she gets them through her company. When evaluating her purchase, she said she bases her decision on how much fun her and friends and coworkers had at the game.
The last interview I conducted was with another UF student who lives in West Palm Beach, but it is a Buccaneers fan. He has only been to 3 games in his life, but has loved all of them. For his alternative evaluation, if he can find a weekend when he is not busy and get a ticket for a reasonable price, he will make the trip to Tampa to go to the game. He buys his tickets online. When he evaluates his purchase, it is always a good purchase in his mind because he got to see his favorite football team play live.
In conclusion, the back half of the buyer behavior process is relatively simple for deciding whether to go to an NFL game, but based on my interviews, fans like to get a good deal and have a good time. Those seem to be 2 of the most important factors when it comes to making a decision or evaluating after attending the game.
The first individual I interviewed was a UF student from the Tampa Bay Area who has been a lifelong Buccaneers fan. When asked about alternative evaluation, he said the only two options to chose from for him when it comes to watching the Bucs game is going to the game or watching it at home. He typically buys his tickets online when he can find a good enough deal. His post-purchase evaluation of his decisions typically revolves around the result of the game and how much fun he had while he was there. He said lower ticket prices and a better fan experience would make his decisions much easier in the future.
The next interviewee was a Buccaneers fan who lives in downtown Tampa. When asked about her alternative evaluation, she said she prefers watching the games at a bar over going to a game because the drinks are cheaper and the games are not worth the price for her. When she does buy tickets, she gets them through her company. When evaluating her purchase, she said she bases her decision on how much fun her and friends and coworkers had at the game.
The last interview I conducted was with another UF student who lives in West Palm Beach, but it is a Buccaneers fan. He has only been to 3 games in his life, but has loved all of them. For his alternative evaluation, if he can find a weekend when he is not busy and get a ticket for a reasonable price, he will make the trip to Tampa to go to the game. He buys his tickets online. When he evaluates his purchase, it is always a good purchase in his mind because he got to see his favorite football team play live.
In conclusion, the back half of the buyer behavior process is relatively simple for deciding whether to go to an NFL game, but based on my interviews, fans like to get a good deal and have a good time. Those seem to be 2 of the most important factors when it comes to making a decision or evaluating after attending the game.
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