25A - What's Next?

Existing Market: I think what's next for my venture is expanding the idea to other professional sports teams. The first person I interviewed said I should try to market this idea to arenas and different venues that aren't just for sports. The second person I interviewed said he would like this in every sports stadium. The third person I interviewed said establish a loyalty program for season ticket holders.
 Based on feedback received from others and my own expectations, I believe the path forward is to first succeed with the Tampa Bay Buccaneers. From there, carry the success from this idea throughout all major professional sports teams. If that is successful, the next step will be to transition this idea to other arenas and different venues that aren't just sports related.
 As the goal of expanding the market is in motion, the next step is to modify the improvement of the fan experience by molding it to the different needs of the markets over time. I can add new ways that fans can get a better experience without breaking the bank, for example, adding loyalty programs for season-ticket holders and repeat customers.

New Market: I think a new market I can try to target are those in the Tampa Bay Area who are not Buccaneers' fans. This market will be difficult to access because it'll be hard to get those who are not football fans or are not Bucs fans to attend the games. My goal would be to still allow them to have a good enough time even if they don't like football that they would buy a ticket. the first person I interviewed said he would go with a group of friends if alcohol at the stadium was cheaper. The second person I interviewed said she would go to the games if it was not as hot outside. I think I can engage this market with more adaptations of the improvement of the fan experience. For example, I can misters and fans throughout the stadium to cool down fans in the hot Florida sun or make alcohol a little cheaper because the markup is already so high.

  What I learned about this new market is there is an opportunity that potentially can be exploited, but it would be costly. In order to get a non-fan to attend the game, it would be necessary to include more non-football related perks to incentive their attendance. This would cost the organization more money, but it could still pay off in the long run. This would be a market I would try to engage once I have successful conquered my existing market which is much more attractive due to the higher potential of increased net revenue and lower expenses.
 I was surprised to hear a willingness to go the games among both of those who weren't fans. this differed from my expectations of a very non-committal, unenthusiastic response. This leads me to believe this idea has real potential in both markets and potentially across many different teams and industries.