In order to sketch out the beginning of the buyer behavior process, I'm going to analyze my target segment through their need awareness and information search. My target segment is middle class Tampa Bay Buccaneers fans living in the Greater Tampa Bay Area.
The first individual I interviewed was a lifelong Buccaneers fan in his mid-40s who lives in South Tampa. He had the same unmet need feeling that going to the games was not worth the money for the ticket and food and drink. He has always noticed this need which is why his solution has been only attending one game a year due to the financial commitment of going to the games.
The next individual I interviewed was a Buccaneers fan in his lower-30s who lives about 30 minutes east of Tampa. He also has this unmet need as the financial commitment of going to the game does not exceed the satisfaction he gets from driving across town just to spend a minimum of $150. He tries to get tickets at a discounted rate from a variety of vendors, but it does not always work out.
The last individual I interviewed was a Buccaneers fan in his early who lives 5 minutes away from the stadium in his late 20s. He realized this need growing up as he would go to many of the tailgates as he claimed they were more fun than the game and way cheaper. He loved the idea as he is always looking for a cheaper way to watch the games and have more fun at the game, which he has not been able to do.
In conclusion, the need for my idea is present among my target audience. They all seemed to share the idea that it was not worth paying all the money to watch the game when the stadium isn't that much fun. There was no real solution any of them had to this unmet need which made them all excited for the idea I pitched them.
Hey Andrew,
ReplyDeleteNice job with figuring out the buyer behavior. I thought it was good you were directing it toward middle class Tampa Bay Bucs fans, however I think you need to expand that search. Maybe look for people who are higher class. In addition, I don't think the economic status is a huge factor. I think it's more just finding football lovers in the Tampa Bay area.
Andrew
ReplyDeleteI think you did a great job of identifying buyer behavior. On the other hand I think you need to expand your search to fit more classes and sections of people. I don't think that the opportunity itself needs to be held to a single class or subsection of society. In contrast I think it would benefit from hearing what other groups of people think about it.