9A - Testing the Hypothesis, Part 2

In this post, I will be continuing on with the idea of improving the fan experience within the Buccaneers stadium as a means to selling more tickets. I have interviewed 5 individuals who should have had this unmet, but all of them did not necessarily have it.

The first person I interviewed was a local football coach. He did not really share the unmet need because the game of football for him was enough of a gift that did not feel the fan experience upgrade was a large component of enjoying attending a Bucs game.

The next interviewee was the daughter of a die hard Buccaneers fan who held season tickets for 22 years. When asked about upgrading the fan experience, she seemed very disinterested as she had no interest in football and did not really enjoy the times she went with her father.

The third interviewee was a Tampa bay Lightning employee who was not interested in the fan experience at Raymond James because she preferred hockey over football, but liked the idea of adding those features to Amalie Arena.

The next person I interviewed was a local boy playing peewee football (with the supervision of his guardians) who was a big Bucs fan. He said he thought the pirate ship was the "coolest thing ever" and that nothing could be better about Bucs' games.

The last interviewee was another student wearing a Bucs shirt on campus. When asked about this opportunity, he said he thought it was a good idea, but not a necessity. He said he thought it would be good for both the team and the fans, but he personally did not feel it was necessary and that it would persuade him to buy more tickets.

Conclusion:
Many people share a lot in common, but that does not necessarily dictate the same needs because everyone's lives are very different. The need I have identified is very different for other needs because it is not technically a need as it is not imperative for survival. There is usually a different underlying cause for different needs. Despite their being interest in my idea, I learned that not everyone is completely on board, yet.

Inside the Boundary		Outside the Boundary
Who is in	Buccaneers fans who want a trip to the game to be a more enjoyable and financially worth while experience.	Who is not	Non- Bucs fans or Bucs fans who don't feel the need for the improvement of the fan experience
What the need is	The need is for a better fan experience within the stadium in order to bolster ticket sales	What the need is not	The need in this case is not initially the improved success of the team as a better fan fanbase will make Tampa a more appealing destination for big name players
Why the need exists	The Buccaneers have not been a successful team in recent years and do not have a great fan experience in-stadium which has hurt their ticket sales	Alternative explanations	There is not enough Bucs fans to fill the stadium on a consistent basis.